Survey Analysis

BRAND’S Essence of Chicken Survey's Report

        In a busy day, You can’t avoid from a lot of people, that make you feeling so tired. BRAND’S Essence of Chicken can help you to provide with the daily nutrients required for you health maintenance and mental alertness. (source 1)
The BRAND’S established in 1835. For over 170 years, BRAND’S Essence of Chicken has been widely trusted all over the world for generations. The findings show that consuming BRAND’S Essence of Chicken improves mental concentration and memory supported by scientists.(source 2) And it’s an extract of fine quality chicken and is specially formulated for easy absorption and digestion by the human body. It is hygienically processed under high temperature to give it its unique flavor. (source 3) From the survey result, all questions were closed questions. The total respondents were 26 people (18 Female 8 Male). Most respondents were 20-24 years old (77%), followed by 17-20 years old (10%),and most of them had income which was between 4,000-8,000 baht(46%), followed by between 8,001-12,000 baht(23%). 

From the survey, we found that most respondents buy brand's essence of chicken less than once a month (62%), followed by twice a week (15%).The highest percentage was 85% believed that it made them healthier, and the highest percentage was 89% believed that it made them smart. The satisfaction of packaging, most of respondents (77%) satisfied with packaging and the most popular flavor was essence of chicken drink pure (62%), followed by essence of chicken drink we like (31%) and they usually buy brand's essence of chicken products at 7-11(92%). They said the important factors that they decided to buy brand's essence of chicken products was quality (50%), followed by benefit(38%).

(source 1) http://www.brandsworld.com.sg/FAQs/BRANDS-Essence-of-Chicken

(source 2) https://store.brandsworld.co.th/index.php/essence-of-chicken-all

(source 3)  http://www.brandsessence.co.uk/

 

TOFUSAN soy milk survey analysis

Do you want to try fresh soy milk with tofu sheet? In the marketplace, soy milk often mixed with powder, powdered milk, oil and you will not have full nutrient of soy milk(source1). Tofusan Co., Ltd. is the manufacturer and marketer of “soy milk with high protein tofu sheet” targeted for people with “health concern” in particular. (source2)Tofusan’s  strength are fresh soy milk with tofu sheet, being a source of protein as high as cow milk, preservative-free, cholesterol-free, non-additive of cooking oil, powder milk nor animal fat, made of non-GMO soy bean by sterilization process for longer shelf life at room temperature.(source3)

            According to customer satisfaction survey of TOFUSAN soy milk product. The respondents satisfaction about TOFUSAN soy milk from 25 response that consisted of 2 male and 23 female, aged between 18 – 29  years old. Most of them are students/college students and have income per month around 5,100 – 10,000 Baht. The survey was carried out from 27 February to 4 March 2015.
We founded that the most respondents who has ever drunk soy milk are (52%).The highest frequency of drinking soy milk is once a week or more(28%),followed by every two weeks (20%). The type of packaging that the respondents like the most is glass bottle(53%).The most respondents said that they would buy TOFUSAN if they like soy milk. Most of them choose for health(28%) is the reason why they buy TOFUSAN soy milk.


References

Source 1 : http://www.thetofusan.com/pages/news%2005.html

Source 2 :http://www.thetofusan.com/pages/news%2003.html

Source 3: http://www.tcdcconnect.com/content/Know-What/194

Survey Analysis

Are you looking for an organic juice? Doi Kham juice provides you with a healthy skin and life. It has a high nutrient value and free of chemical additives. (source1) Doi Kham is a very popular juice with 100% fresh fruits supplied directly from the “DoiKham” orchards to ensure that customers will get the taste of fresh fruits as well as the natural vitamins. (source2) Doi kham food products' principal objectives are to support the rural development of King Bhumibol and to produce the highest quality products for every customer. (source3)

            According to customer satisfaction survey carried out by Doi Kham Company. This survey was carried out from 27 February to 4 March 2015. The respondents consisted of 1 male and 15 female, aged between 17-24 years old. Most of them had income per month between 4,001-8000 baht. Most respondents bought Doi Kham twice a week (31%), followed by less than once a month (25%). The highest percentage (88%) believed that it made them healthier. For the satisfaction of packaging, most of respondents (81%) satisfied with packaging. They said the most important factor that they decided to buy Doi Kham juice was quality (81%). The most popular flavor was tomato (56%), followed by passion fruit (31%) and they usually buy products at 7-11(94%). The most respondent (88%) thought that the advantage of Doi Kham juice was good for their skin.

References

https://dokmaidogma.wordpress.com/2011/08/19/delicious-juice/

http://en.wikipedia.org/wiki/Doi_Kham

http://companies.globalmarket.com/doikham-food-products-co-ltd-190264.html