Survey Analysis

Are you looking for an organic juice? Doi Kham juice provides you with a healthy skin and life. It has a high nutrient value and free of chemical additives. (source1) Doi Kham is a very popular juice with 100% fresh fruits supplied directly from the “DoiKham” orchards to ensure that customers will get the taste of fresh fruits as well as the natural vitamins. (source2) Doi kham food products' principal objectives are to support the rural development of King Bhumibol and to produce the highest quality products for every customer. (source3)

            According to customer satisfaction survey carried out by Doi Kham Company. This survey was carried out from 27 February to 4 March 2015. The respondents consisted of 1 male and 15 female, aged between 17-24 years old. Most of them had income per month between 4,001-8000 baht. Most respondents bought Doi Kham twice a week (31%), followed by less than once a month (25%). The highest percentage (88%) believed that it made them healthier. For the satisfaction of packaging, most of respondents (81%) satisfied with packaging. They said the most important factor that they decided to buy Doi Kham juice was quality (81%). The most popular flavor was tomato (56%), followed by passion fruit (31%) and they usually buy products at 7-11(94%). The most respondent (88%) thought that the advantage of Doi Kham juice was good for their skin.

References

https://dokmaidogma.wordpress.com/2011/08/19/delicious-juice/

http://en.wikipedia.org/wiki/Doi_Kham

http://companies.globalmarket.com/doikham-food-products-co-ltd-190264.html